Saturday, April 7, 2007

Second Wikipedia Edit for Fuze Beverage

I decided to edit the Fuze article in Wikipedia because all it had was that it is a beverage company and it listed the four types in which I had previously added one. I chose to add the background of the company. I thought this would be useful because knowing the background of a product often helps the consumer be more connected with the company and understand the hard work and great ideas from which the product got from a basement in this case into their hands. I specifically added, "Fuze is a brand of beverage that was created in the year 2000 in the basement of Lance Collins, an experienced man with a passion for beverages. He teamed up with Paula Grant, a designer who helped give Fuze its unique and popular look. The two enlisted the help of Joe Rosamilia and Bruce Lewin, two exceptional businessmen who took the dream and visions of Collins and Grant to make Fuze the successful and growing company that it is today. The company started off in Northern Carolina in 2001 and it grew to a real office in 2002 with more than 30 employees. In 2003, Fuze was sold on both coasts and even as far as the Caribbean representing the success of the company. Fuze spread to Asia, South America, and Europe selling millions of bottles showing the world's craving for energy drinks. In 2005, Fuze was offered in all major places that similar beverages are found and also featured in several sporting events and concerts. Fuze's slogan, "Refreshingly Smart" , is applied to Fuze beverages, but also to the creative ideas of its creators." I think that showing the company history made this Wikipedia article more interesting and useful to those who are curious about Fuze and want to know not just of the flavors, but about the company itself.

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